Whyte & Mackay master distiller Richard Paterson was awarded an OBE in the New Year’s Honours list for services to the Scotch whisky industry.

The new International Spirits Challenge whisky chairman, Richard Paterson of Whyte & Mackay, is celebrating 45 years in the whisky industry this year.

Gonzalez Byass, the major sherry producer, has unveiled a new whisky which, it claims, is a first and could represent the beginning of a new spirits category.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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